![]() Higher prices could alienate subscribers and possibly even trigger a wave of cancellations. Netflix had nearly 79 million subscribers outside the U.S. currency will also be affected, excepting key international markets such as Mexico and Brazil. ![]() Customers in about 40 Latin America countries where Netflix bills in U.S. The new prices will immediately affect all new subscribers and then roll out to existing customers during the next three months. A premium plan offering ultra-high definition will jump to $16 per month from $14. This time, the price for the cheapest plan is going up to $9 per month. Previously, Netflix had continued to offer a basic, $8-a-month streaming plan while raising rates on more comprehensive plans with better video quality and options to watch simultaneously on different devices. subscribers, the number Netflix reported at the end of September. prices the last hike came late in 2017. But this is the first time that higher prices will hit all 58 million U.S. This marks the fourth time that Netflix has raised its U.S. The extra cash will help to pay for Netflix's huge investment in original shows and films and finance the heavy debt it has assumed to ward off rivals such as Amazon, Disney and AT&T. Even at the higher price, that plan is still a few dollars cheaper than HBO, whose streaming service charges $15 per month. That option offers high-definition streaming on up to two different internet-connected devices simultaneously. Its most popular plan will see the largest hike, to $13 per month from $11. Netflix is raising its US prices by 13 per cent to 18 per cent, its biggest increase since the company launched its streaming service 12 years ago.
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